There is a need for your website to be designed with your customers in mind. The most effective way of boosting the sales of your ecommerce business is by increasing the traffic on your website. Once you have achieved this goal, you can focus on transforming your current traffic into paying customers.
Your enterprise has numerous opportunities to make their paths more enjoyable, easier, and shorter at every stage of your clients’ purchase journey. You can customize your website to convince visitors to purchase your products or services by capitalizing on rigorous analysis and experimentation.
In most cases, individuals and organisations prefer to rely on Facebook and Google ads to attract traffic to their websites. While this can be a profitable strategy, you must diversify your plan to incorporate Shopify conversion rate. Ecommerce websites conversion rate in Shopify ecommerce business will enable you or your organisation to improve the overall profitability of your digital marketing campaign. This article will identify and discuss the most effective ways of increasing the conversion rate on your Shopify website.
What is the Meaning of Conversion Rate Optimisation?
Ecommerce websites conversion rate in Shopify ecommerce business entails continuous, incremental improvements on a website to convince visitors to take action that your organisation perceives as a ‘conversion.’ There are numerous actions that can be defined as a ‘conversion.’ The most notable ones are getting visitors to sign up for your email newsletter, subscribing into your loyalty program, recommending your products or services to friends and family and of course, making a purchase.
Regardless of your line of business, ecommerce websites conversion rate in Shopify ecommerce business is both a science and an art. It mandates your organisation to consistently optimise and test design, offers, price points, and product/service descriptions. Our experience in conversion rate optimisation (CRO) has taught us that the most successful enterprises have a robust plan for constantly adapting to consumer preferences and behaviours over time.
So how do you increase the conversion rate on your Shopify website?
1. Conduct A/B Testing
Split testing is one of the most effective ways of optimising ecommerce website conversion rate in Shopify ecommerce business. A/B testing involves comparing two different versions of the same website to determine the one that generates the most traffic. To ensure that this process yields accurate results, the websites are exposed to the same sets of visitors.
You can only conduct A/B testing if your website attracts sufficient traffic to produce statistically meaningful results. A small sample size will not be able to adequately and accurately demonstrate how a vast population is utilising your site.
2. Increase Average Order Value and Optimise the Checkout Process
After conducting A/B testing, you will be able to heighten your focus on the most productive version of your website. Simply identifying the version with the most traffic does not guarantee success. Your organisation needs to implement supplementary strategies to optimise its conversion rate fully.
Conversion Rate Experts contend that it is possible to increase your Shopify conversions by approximately 35.62% by capitalizing on the most straightforward and conventional checkout optimisation moves. This figure might appear challenging to reach, but it is certainly feasible with robust adjustments to your website’s checkout section.
A survey conducted by Baymard Institute shows that 34% of respondents cited the need to create an account as one of the main reasons for the abandonment of cart and checkout. Improving the visitors’ shopping atmosphere is key to attracting more traffic to your site.
3. Highlight Product/Service Benefits
Your ecommerce websites conversion rate in Shopify ecommerce business depends on the number of people who purchase after visiting your site. While all the other elements that define an effective website are vital for convincing visitors to make a purchase, the most important one constitutes the benefits of your products or services.
Shopify contains several attractive templates which can help you highlight the benefits of your products/services. Before utilising these templates, your organisation needs to have a robust copywriting strategy. The essence of copywriting is reinforced further when your enterprise sells different product categories. Shopify will provide you with the much-needed tools to highlight the advantages of each product regardless of the number of categories present.
4. Remarketing is Key!
If you are looking to target specific customers remarketing is the way to go. This technique relies on real-time advertising to help your Shopify store optimise its conversion rate. Remarketing achieves this goal by focusing on customers who have previously visited the Shopify store and then presenting relevant content. This can be an ideal strategy for attracting customers who failed to purchase on the Shopify site during their initial visit.
Examples of platforms that can help your organisation implement remarketing include Google and Facebook. For free tutorials on using paid advertisements to attract visitors to your site, visit us at SMM Services in Auckland.
5. Leverage Personalisation
Accumulating personal information on visitors is ideal for optimising your conversion rate. Data such as the clients’ web browser, device, and location can assist your organisation in sending customized messages to them. The more tailored the message is to a visitor’s needs, the more likely they are to make a purchase. Personal data can be used to determine the kind of communication that your organisation will have with its clients through SMS, ad, and email.
