Are Kiwi Businesses Missing Out On Google Ads’ Potential?


Google Ads is a great way for Kiwi businesses to get their products and services in front of potential customers. It’s also an effective way for those businesses to target their ideal customers based on where they live, what devices they use and other data points.

Despite these advantages, many local companies aren’t using Google Ads. Why? In this article, we’ll explore some common reasons why Kiwi businesses might not be taking advantage of Google’s advertising platform and help you decide whether it’s right for your business or not.

Google Ads

Google Ads is Google’s advertising platform. It allows businesses to promote their products and services to users who are searching for them, using keywords, ads and landing pages.

Google Ads uses machine learning (ML) to help businesses find the right audience at the right time by understanding what they’re looking for. This means that you can get more customers without having to pay more money than necessary: if your competitors are paying more than $100 per click but still getting poor results with their ads then this might be because they aren’t targeting the right people or using enough relevant words in their ad copy – which means less clicks!

How it works

Google Ads is an online advertising platform that allows you to target people who are likely to be interested in your products or services. It does this by using keywords, which are words or phrases that describe your business, product or service.

Google Ads has two main functions:

  • AdWords (the search engine) allows you to promote your website, blog and social media accounts through paid search ads. This means that when someone searches for certain keywords on Google’s search engine they may see one of your ads before they see any organic results (those generated naturally by users). When someone clicks on these ads it gives money directly into the pockets of businesses like yours!
  • AdSense (the content network) allows websites with good traffic levels – such as New Zealand’s biggest news sites – use our technology so we can show relevant ads next to their content without needing editorial staff at all!

What you get for your money

Google Ads is a cost-effective way to reach your target audience. You can target your ads to meet your specific needs, and you can track the effectiveness of your ads. For example, if you’re launching a new product or service and want to test it on a small scale before making any major investment in marketing, Google Ads is an ideal tool for doing so.

Why many Kiwi businesses aren’t using it?

  • Cost
  • Lack of knowledge
  • Lack of time

The case against Google Ads

The case against Google Ads

  • It’s expensive

You have to pay for clicks, and the more you pay, the more likely your ads will be clicked on. In other words, this is an auction-based system where advertisers bid on keywords or phrases that they want their ads shown alongside when someone searches for them online. The higher your bid and thus cost per click (CPC), the more likely users are going to see your ad when they search for something related to what it offers — but there’s no guarantee that anyone will actually click on it!

  • It’s confusing

Google Ads has many different types of campaigns available: text ads (or “ads”), image ads (or “banners”), video ads (or “display” videos), mobile app promotion campaigns and even Google Shopping campaigns if you sell products directly through Google Shopping instead of through Amazon Marketplace seller accounts like ours do at KiwiBusinessesOnline – so many options means there are lots of choices but also lots of confusion about which ones should be used where? Is there any benefit from running multiple types simultaneously? Why would anyone want one type over another? How much money should we spend each month? Where should we spend our budget most wisely so as not waste valuable resources unnecessarily while still generating good ROI results from each campaign type over time.”

Many Kiwi businesses are missing out on Google Ads’ potential, which could cost them dearly.

Google Ads can be a powerful tool for Kiwi businesses. But, many Kiwi businesses are missing out on Google Ads’ potential, which could cost them dearly.

There are a number of reasons why Kiwi businesses don’t use Google Ads:

  • They may not know how to get started with AdWords and aren’t sure where to begin their research.
  • They might feel overwhelmed by all the things they need to know about setting up an AdWords account or optimizing it for performance (such as keyword research).
  • They might feel like they don’t have enough time or resources available in order to make this workable for them right now–and so they put off trying until later.


Google Ads is a powerful tool that can help you reach more customers and make more money. It’s not hard to set up, but if you’re not sure where to start, we can help with that too! Contact us today and we’ll get started on creating an effective Google Ads campaign for your business.

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