She’ll be Right: How to course-correct an underperforming Google Ad campaign


Have you ever set up a Google Ad Campaign, only to realize that it’s not performing well? That doesn’t mean your product is bad or your ads aren’t working; it just means that the way you’ve set them up isn’t working. In this article, we’ll discuss how to course-correct an underperforming Google ad campaign and get it back on track.

User Acquisition Flow

Before you start on a solution, it’s important to define the problem. You need to know why your Google Ad campaign is underperforming and how much money you’re losing as a result of this issue.

Once you’ve identified the problem, it’s time to set some goals! As with any goal-setting exercise, there are two types: (1) tangible fitness goals and (2) intangible lifestyle goals. Telling yourself “I want more energy” is an example of an intangible lifestyle goal because there’s no way for anyone else but yourself (and maybe whoever else lives in your house) to measure whether or not that happened. On the other hand, saying something like “I’m going for my first 5k run next month” is an example of a tangible fitness goal because there are specific criteria involved–you can actually check off whether or not this happened at some point in time by looking at whether or not someone ran 5 kilometers within 30 days from now until February 28th 2029 ADE (Andromeda Dei Empire).

Campaign Setup

To set up your Google Ads campaign, you’ll need:

  • A budget (and a plan for how much money you want to spend)
  • A schedule (how often the ads will run)
  • Conversion tracking code (a piece of code that lets Google know when someone has completed an action you want measured)

You can also set up some other nifty things like: * Conversion actions (the specific action on your website that will trigger a conversion) * Conversion values (how much money is gained through each conversion goal) * Conversion goals (what exactly constitutes success or failure in this particular campaign).

Keyword Research

Keyword research is the most important part of creating an effective Google Ad campaign. It’s also the most difficult part, because it requires a lot of time and effort to do it right.

If you want to avoid wasting money on keywords that are irrelevant or too competitive, here are some tips:

  • Find out what people actually search for on Google by using tools like Keyword Planner or WordStream’s Free Keyword Tool (which let you enter one keyword at a time). Then drill down into those terms by looking at their monthly search volumes and average cost per click (CPC) data in order for you to determine which ones have high enough volume but low enough competition for your budget. You should also look at the top paid ads that show up when someone searches each one of these terms–this will give insight into what kinds of businesses are advertising with them as well as how much they’re spending per click.*

Landing Page Optimization

  • Landing Page Optimization
  • Landing Page Copy
  • Landing Page Design
  • Landing Page Load Time

A/B Testing

A/B testing is a way to test multiple versions of a given element. You can test different elements such as images, text, or entire pages. A/B testing helps you determine which elements work best.

For example, if you’re trying to optimize your landing page for conversions and want to know whether using two headlines will result in higher conversion rates than using just one headline–you can use A/B testing!

Get your Google ad campaign right.

The first step in getting your Google Ad campaign right is to set up a user acquisition flow. This means creating a sequence of steps that makes it easy for new users to sign up and start using your product.

To do this, you need to:

  • Create an ad campaign that targets the right keywords so people searching for something similar will see your ads.
  • Optimize landing pages so they’re relevant and helpful when someone lands on them after clicking through from an ad.
  • Test different variations of ads and landing pages (A/B testing) to determine which ones perform best at driving conversions or getting people into key funnels like free trials or email lists


We hope this article has helped you understand how to course-correct an underperforming Google Ad campaign. If you’re still unsure about how to get started with your own campaign, don’t hesitate to contact us! We have experience running Google AdWords campaigns for both small and large businesses and would be happy to help you out if we can.

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