What is Conversion Rate?

Conversion rate is the percentage of users who perform a desired action after visiting your website or landing page. This can be anything from purchasing your products, signing up for a newsletter, or filling out a contact form. It’s an important metric for businesses that want to improve their customer acquisition efforts.

How can you optimize the conversion rate?

There are a few things you can do to optimize your conversion rate:

  • Use a heatmap tool to identify where users are clicking on your page and why they’re doing so. For example, if a lot of people are clicking on the “Buy Now” button but not completing their purchase, this may indicate that there is something wrong with your checkout.
  • Use A/B testing to see how two versions of a page perform against each other—for example, one version could have an additional coupon code for free shipping in hopes that it will persuade more visitors into converting into customers than its competitor version without such incentive offered (this is called an incentive-based A/B test). 
  • Asking a digital marketing company to optimize your conversion rate for you.


How to find what is your conversion rate

To find out your conversion rate, you can use Google Analytics. In fact, Google Analytics has a conversion tracking tool that comes as part of its service. Just go to the dashboard and click on the button “Conversion” on the left menu bar.

What information does the conversion rate provide?

Conversion rate is helpful in understanding whether or not your campaign is effective. If you are running a campaign with the goal of increasing sales, then conversion rates can help you determine the effectiveness of your efforts. For example, if the conversion rate for an email campaign is 1% and you send 100 emails, then one customer could be expected to buy something from your store as a result of receiving this email. 

You can also find out which traffic source brings you more profit so you can better adjust your budget. For example, if your conversion rate from social media is higher than Google ads, you can spend more budget promoting your business on social media.


Conversion rate is a metric that can provide you with valuable information about your website and the effectiveness of your marketing campaigns. It’s also one of the most important factors in determining whether or not something is successful on the web, so it’s important to understand what this means before you start working on improving any site’s conversion rate. 


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