Business Reputation Management
Introduction When we discuss reputation management, we are referring to how your brand is perceived online. Business reputation management is the process of: Shoppers and those looking for service-based businesses make a purchasing decision based on reviews, whether a business uses their logo consistently, company bio, and the general content a business puts on the […]
How to Use Google My Business
Introduction A Google My Business (GMB) account is crucial to being found online. It’s a free tool for businesses and organisations in Auckland to manage their online presence across Google, including Search Engine Results Pages and Maps. GMB is a simple and crucial tool for businesses to establish credibility online with those searching on Google. […]
What is Influencer Marketing
Introduction When you think about influencer marketing, you might think of YouTubers segmenting to a sponsorship message during their review of a product or an experience. However, there’s a lot more to influencer marketing than meets the eye, such as: Understanding how influence works are essential if you want your business to thrive online. Fortunately, for all […]
SEO Defined: What It Is, Why You Need It & Why It’s Vital For Business
SEO or Search Engine Optimization is the process of improving the volume and quality of traffic to the website from search engines. It includes everything about giving an edge over other web pages so that your web page appears at the top when a user queries a relevant keyword search through a search engine like […]
Top 5 Ways to Increase Conversion Rate on your Shopify Website
In this article, we will show you how you can increase Shopify conversion rate on your online store. Your website needs to be designed with your customers in mind. The most effective way of boosting the sales of your eCommerce business is by increasing the traffic on your website. Once you have achieved this goal, […]
How to use SEO to promote your products
Introduction There are many ways to promote your products and services online, but one of the most effective ways is through search engine optimization (SEO). This is because Google searches over 90% of all internet traffic and people search for everything and anything on Google and search engines alike. If your website isn’t optimized for […]
How to Use Google Shopping Ads
Introduction Google Shopping ads are a powerful way to reach potential customers across the web, whether on the phone or computer. With Shopping ads driving 76% of retail ad spend, it’s essential to know how this channel works and how you can make the most of your budget. What Are Google Shopping Ads? Google Shopping ads […]
Does Domain Authority Impact Organic Ranking
Does an increase in Domain Authority causes your website to improve its ranking on a Search Engine Results Page or is the relationship between DA and SEO organic ranking improvement merely a correlation? Ok when you look at the relationship between DA and organic ranking, remember a 3rules here: Let’s discuss the fundamental question of […]
What is Conversion Rate?
Conversion rate is the percentage of users who perform a desired action after visiting your website or landing page. This can be anything from purchasing your products, signing up for a newsletter, or filling out a contact form. It’s an important metric for businesses that want to improve their customer acquisition efforts. How can you […]
Top 5 Ways to Increase Conversion Rate on your Shopify Website
There is a need for your website to be designed with your customers in mind. The most effective way of boosting the sales of your ecommerce business is by increasing the traffic on your website. Once you have achieved this goal, you can focus on transforming your current traffic into paying customers. Your enterprise […]
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