Digital Marketing: The Secret Sauce Behind Wellington’s Foodie Scene

Introduction Wellington is known as the foodie capital of New Zealand. The city’s proximity to produce-rich farms has played a significant role in its culinary status, but it’s also home to some of the most innovative restaurants and chefs in the country. Who are these chefs? What are their stories? And how did they manage […]

Are Kiwi Businesses Missing Out On Google Ads’ Potential?

Introduction Google Ads is a great way for Kiwi businesses to get their products and services in front of potential customers. It’s also an effective way for those businesses to target their ideal customers based on where they live, what devices they use and other data points. Despite these advantages, many local companies aren’t using […]

How Google Ads Can turn Auckland’s Start-ups into Big Players

Introduction Tech is growing at a rapid rate in New Zealand. In the last three years, Auckland has seen a massive injection of funding and attention to its technology fields. The numbers show that Google ads are a great place to start when looking to get your business some exposure. New Zealand’s tech scene has […]

Kiwis and Keywords: Understanding New Zealand’s Online Search Behaviour

Introduction Welcome to the world of search marketing. Here, you’ll learn about New Zealanders’ search behaviour and how it differs from that of other countries. You’ll also find out how this information can help your business thrive online. So get ready for some fun facts and figures! The infographic looks at search engine trends across […]

She’ll be Right: How to course-correct an underperforming Google Ad campaign

Introduction Have you ever set up a Google Ad Campaign, only to realize that it’s not performing well? That doesn’t mean your product is bad or your ads aren’t working; it just means that the way you’ve set them up isn’t working. In this article, we’ll discuss how to course-correct an underperforming Google ad campaign […]

Tips for Creating Effective Display Ads

Creating effective display ads is crucial for capturing the attention of your target audience and driving desired outcomes. In this blog post, we will explore valuable tips and best practices to help you create compelling display ads that deliver results.   Before we proceed, it’s important to note that while I have access to a […]

9 Simple Google Ads Campaign Ideas

Introduction In this blog post, we will provide you with 9 simple but effective campaign ideas for Google Ads. These ideas can help you maximize the impact of your Google Ads campaigns and achieve your advertising goals. Whether you’re looking to increase traffic, target specific audiences, or capitalize on current trends, we have a campaign […]

How To Create An Automatic Monthly Google Ads Pacing Sheet

In this video tutorial, you will learn how to create a monthly Google ads budget pacing sheet that connects to your MCC account and updates automatically First Step To Make a Monthly Google ads Pacing Sheet Make a copy of this spreadsheet and edit it as suited to your needs. Monthly Budget Pacing Sheet Copy […]

How to Use Google Shopping Ads

Introduction Google Shopping ads are a powerful way to reach potential customers across the web, whether on the phone or computer. With Shopping ads driving 76% of retail ad spend, it’s essential to know how this channel works and how you can make the most of your budget. What Are Google Shopping Ads? Google Shopping ads […]