New Google Tag and Settings Variables in GTM

If you’re a Google Tag Manager user, you may be aware that Google has recently added two new features. These new features include the introduction of a template called Google Tag and two settings variables. These new features will affect the setup process of Google Analytics 4. So, let’s explore these changes and guide you […]

How to Migrate Your Shopify Data to GA4 Using Tag Manager

Starting July 2023, Google is retiring Universal Analytics and replacing it with GA4. If you haven’t migrated yet, don’t worry, it’s never too late, in this article you will learn how to migrate your Shopify data to GA4!   In this post, we’ll walk you through using Tag Manager to migrate all your Shopify data to […]

How To Create An Automatic Monthly Google Ads Pacing Sheet

In this video tutorial, you will learn how to create a monthly Google ads budget pacing sheet that connects to your MCC account and updates automatically First Step To Make a Monthly Google ads Pacing Sheet Make a copy of this spreadsheet and edit it as suited to your needs. Monthly Budget Pacing Sheet Copy […]

Learning GTM Key Concepts; What Are Tags, Triggers & Variables

Are you struggling to set up GA4 or Google Ads conversions using Google Tag Manager (GTM)? You’re not alone! Many people find it challenging to understand the underlying concepts of GTM, like tags, triggers, and variables. In this article, we’ll break down these concepts so you can confidently set up and use GTM. What Are […]

Get Rid of Duplicate Conversions in Google Analytics 4

Google Analytics 4 is a fantastic tool that helps you keep track of your conversions. But sometimes, you might notice duplicates in your data. No worries! We’ve got you covered. In this video, we’ll show you how to remove duplicate conversions in the GA4 audience list. The custom audience list will have all the users […]