All Blacks of SEO: Top-ranking New Zealand Businesses and Their Strategies

It’s Haka time for SEO! Nope, we’re not asking you to perform the traditional Maori war dance. Instead, we’re diving into the battle-smeared, warrior-painted world of SEO, New Zealand style. Much like the All Blacks, these Kiwi businesses have tackled their SEO challenges head on and emerged victorious. Why New Zealand, you ask? Well, sometimes […]

Digital Marketing: The Secret Sauce Behind Wellington’s Foodie Scene

Introduction Wellington is known as the foodie capital of New Zealand. The city’s proximity to produce-rich farms has played a significant role in its culinary status, but it’s also home to some of the most innovative restaurants and chefs in the country. Who are these chefs? What are their stories? And how did they manage […]

Are Kiwi Businesses Missing Out On Google Ads’ Potential?

Introduction Google Ads is a great way for Kiwi businesses to get their products and services in front of potential customers. It’s also an effective way for those businesses to target their ideal customers based on where they live, what devices they use and other data points. Despite these advantages, many local companies aren’t using […]

10 Most Common SEO Missteps Made by NZ Small Businesses

Introduction The world of SEO can be a confusing one. There’s so much conflicting advice out there, and it can be hard to tell what is true and what isn’t. The result is that many New Zealand small businesses often engage in practices that actually hurt their SEO efforts rather than help them. This post […]

How Google Ads Can turn Auckland’s Start-ups into Big Players

Introduction Tech is growing at a rapid rate in New Zealand. In the last three years, Auckland has seen a massive injection of funding and attention to its technology fields. The numbers show that Google ads are a great place to start when looking to get your business some exposure. New Zealand’s tech scene has […]

The Social Media Maestros: NZ Brands That Got it Right

Introduction There’s a lot of talk about the best ways to use social media. But the truth is, no one knows exactly what works. Every brand has its own audience and set of opportunities, so there’s no “one size fits all” approach to your strategy. For example, if you’re a small business in Auckland with […]

Kiwis and Keywords: Understanding New Zealand’s Online Search Behaviour

Introduction Welcome to the world of search marketing. Here, you’ll learn about New Zealanders’ search behaviour and how it differs from that of other countries. You’ll also find out how this information can help your business thrive online. So get ready for some fun facts and figures! The infographic looks at search engine trends across […]

Digital Marketing for Dunedin’s Businesses: Why Local SEO Counts

Introduction Digital marketing is one of the most effective ways to expand your business and get ahead of your competition. The internet has changed the game for local businesses, giving them free access to an audience they might not otherwise be able to reach. However, with so many options out there it can be hard […]

She’ll be Right: How to course-correct an underperforming Google Ad campaign

Introduction Have you ever set up a Google Ad Campaign, only to realize that it’s not performing well? That doesn’t mean your product is bad or your ads aren’t working; it just means that the way you’ve set them up isn’t working. In this article, we’ll discuss how to course-correct an underperforming Google ad campaign […]

10 Landing Page Hacks to Skyrocket Your NZ Ecommerce Conversions

Small tweaks to your landing pages can lead to huge increases in conversion rates. By optimizing your landing page through A/B testing various elements, you can significantly boost your ecommerce conversion rates. A Clear Headline with Your Keyword A strong headline is critical for capturing attention. For example, “10 Landing Page Hacks to Skyrocket Your […]